Appalachian State University has replaced its “Yosef Head” logo with a throwback “Victory Yosef” logo that was previously used over three decades ago. Unveiling a new logo can always be tricky — it seems everyone’s a critic, even when the changes are minimal. So given the dramatic changes to Appalachian State’s secondary logo, it’s no surprise there’s been a lot of buzz about the new, or rather, old design.
Appalachian State’s director of athletics says that the throwback logo was initially re-introduced last year and was met with a great response. “The excitement that Victory Yosef has generated among our students, alumni and fans since we introduced it as a throwback logo last fall has been overwhelming,” he said. “Due to its popularity, it only made sense to make Victory Yosef a permanent part of our branding.”
The Internet has not quite agreed though. Fast Company questioned if it was the worst logo of 2013. Deadspin postulated that it might’ve been drawn by a child. While it’s clearly a less sophisticated design than its predecessor, Fast Company also adroitly points out that it seems Appalachian State is re-introducing this throwback logo to be retro for retro’s sake and that it doesn’t serve its purpose as a sports logo – to symbolize the power and pride of a team.
While we appreciate the history of the design, we’re partial to the more modern aesthetic of the old logo. What do you think of new design?