The Academy of Motion Picture Arts and Sciences unveiled a new logo this week that features a silhouette of the Oscar statue against a gold triangle.
“The new logo spotlights the Oscar from above — creating a triangular shape and uniting the ‘A’ of the Academy with our iconic statuette,” said Christina Kounelias, the academy’s chief marketing officer. “The design gives the Academy a presence in its own logo for the first time and underscores our efforts to support the creative arts and sciences all year round.”
The design, by creative agency 180LA, has been in development for two years. Says Kounelias, “We set out to build something that accurately reflects our community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”