We’ve all come to expect and appreciate the almost daily whimsical variations on Google’s logo, known as Google Doodles. It’s fun to see what the company will do each year for the holidays circled on the calendar, but it’s the more obscure anniversaries or celebrations that usually result in the most memorable doodles (the 30th anniversary of PAC-MAN or Jules Verne’s 183rd birthday, anyone?)
While the Google Doodle breaks a hard and fast rule of branding that logos should not be altered or changed, the pros here outweigh any cons. The logos create chatter and press coverage, and the timeliness of the doodles show that the company is in tune with events or issues that resonate with its users. Also, the web by its nature is a place where companies can have a little more fun with their image – users aren’t confused by the sudden logo change, especially now that it’s come to be expected.
You can create that same buzz with your customers by “holidizing” your logo to use on your company’s website and to share on social media. Logoworks offers several different packages, and our designers can create doodles for both traditional and obscure holidays or celebrations and events specific to your business. Check out the logo packages here and get a custom holiday logo in just 72 hours.
