You have shared your design concepts with co-workers, friends, family and even your mailman; you have adjusted size, color and all aspects of the design and now your logo is complete… you are ready to start branding. At this point you might be asking yourself “now what?” You may already have plans to use your logo on stationery and your website, but where else can your logo help you in branding? Here are a few ideas :
EDDM –
Taking advantage of Every Door Direct Mail is a fantastic and inexpensive way to get your name out there. The great thing about EDDM is you can pick the zip codes and carrier routes you feel would reach your target market such as business districts or a family subdivision. Keep in mind, even though a potential customer is holding your marketing piece, they might not be paying much attention to it. Make it memorable. For example, designing a piece with a unique die-cut or even a scratch off card with a discount code is going to increase the chance of your customer having more interest than a general piece of mail.
Promotional Items –
Everyone loves free stuff. Just taking a look around your desk or junk drawer at home will show you how many promo items you have picked up in the past with a printed logo. Pens, key rings, golf balls – you name it – these are all great for branding but again… make it memorable. How about passing out small hand fans with your logo printed on them at a parade or a football game?
Brochures –
Before websites there were brochures. Brochures are still an excellent tool for providing tons of information about your company and your services. A brochure design does not have to be a simple 8.5” x 11” tri-fold, there are loads of different folds and design options that will make your brochure stand out. A brochure with a spot UV coating over your logo or a design with a custom fold will definitely set you apart from the rest.
Holiday Logo –
Having your logo tweaked to celebrate a holiday or event is a great marketing tool. The “holidized” logo can be displayed on your website for just a day or throughout an entire holiday season. It is also effective for holiday cards and marketing campaigns that will be sent to your customers.
So… the design of your logo may be complete but your logo is just now ready to go to work. However you choose to use your logo make sure it is used in a way that is as unique as you are.
