Color, Value, and Evolution of Logos

10 years ago

The following infographic speaks volumes about the effects that logos have on our lives.  Illustrating not only the effect color has on our subconscious, it also indicates the power that logos have on the developing minds of children.  Children as young as two years old are able to to match logos to their corresponding products!  This has huge implications for marketers who want to develop brand loyalty early.  I think this infographic raises some interesting questions.  How much value does a logo create?  Is it worth the money spent when the cost of the logo is quite high?  How much do logos influence our purchasing behavior as consumers?  Check out the infographic.  What do you think?



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