Organically Simple

10 years ago

Designers Rual Teruel Centeno and Silivia Pérez have achieved stunningly beautiful, useful, simplistic design at its best with this rebranding for the fashion line Organics by John Patrick.  Every detail has been considered to give this brand and packaging design a fresh, clean, modern feeling while retaining the elegance of and meaningfulness of natural design.

The designer chose to use Helvetica and Georgia for the fonts, which are both simple yet contrast nicely against each other.  Many aspects of this project are excellent, down to the natural lighting used to photograph the images.  However, my favorite part of this project is the labels. The clothing label is designed containing seeds; the label itself can be placed in soil, and the seeds will germinate.  How cool is that?  I do love creative packaging!


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