The Importance of Product Design

10 years ago

Branding doesn’t end with your company’s name, website, or logo.  Yes, these things are major aspects of your marketing strategy; however, they are unlikely to make a huge impact if your product won’t sell.  In order to sell your product effectively, your product needs to be well designed, including its packaging.  Product packaging is often the first thing the consumer sees about your product, and many people make purchasing decisions primarily on product design, especially when faced with many options.  Those of us living in the First World are faced with many options most of the time.  Thus, if you want people to choose your product over the products of competitors, then your should seriously consider why and how you design the packaging.  When I am standing in what seems like an irrationally long aisle at the grocery store, staring at hundreds upon hundreds of the same product, products that seem to only multiply the longer I stare at them, what is going to make your product grow legs and jump off of the shelf and into my basket?  Unless that particular grocery store is infested with bugs or rodents, then it will be your product’s design.

We live in a consumerist society. Because our society is essentially globalized now, product design has become more important than ever before.  While our need for goods is still basic, what we desire is a different story.  Great product design utilizes both our needs and our desires in order to capitalize on our rampant consumerism.  The market is flooded with similar products, and the only thing that differentiates one brand of a particular good from another is its design.  While products have always served a function, they are more and more carrying meaning.  It is the role of good product design to effectively communicate that meaning to the consumer.  Societal pressure based on economical, ecological, and technological preferences is constantly altering how people feel about products.  It is vital for businesses that want to do well to listen to and respond to the needs and desires of consumers, providing creative and innovative product design.  Below are ten really cool product designs to provide you with a little inspiration.

Panasonic Earbuds

Shaving Products

Shirt Boxes

Sandwich Take-Out Packaging

Brown Eggs Carton

Proactiv Packaging

Honey Packaging

Zen Fragrance Bottle

Coffee Packaging

Creative Kleenex Packaging




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