Do’s and Dont’s: Email Template Design

9 years ago

Designing a successful email template that is optimized and aligned with your brand’s distinct philosophy can make all the difference when it comes to effectively promoting your product or services. However, there are a few points to pay attention to if you don’t want to end up with a design that looks messy.

Do Opt for a Clean Look

Try to keep your email template looking as clean as possible. Avoid loading it with too much information or too many images and graphics. Instead, go for clean template that allows for plenty of breathing space, won’t tire the reader and will load faster on all devices. A cluttered design will most likely end up distorted on different browsers and devices, so keeping it simple helps with optimization as well.

Do Place Call-to-Action Buttons at the Top

As it takes seconds for the reader to lose interest in your email, keep its most important part, your call-to-action button, at the top. Help your recipient make the right decision fast by providing him with all the crucial information from the very beginning of your message.

Do Use Graphics or Large Typography

Using images and graphics to attract immediate attention is highly advised. If you don’t have the space for high quality graphics alongside the writing, then you may want to consider large typography without any images. Big, striking writing has proven to have an even greater effect on the reader’s eye.

Don’t Add a Side Column

A side column has no place in your email. Your reader is looking for clear, straightforward information fast, so make sure you give it to him straight up. Focus on a maximum of three points, and start with the most recent or most important. Your reader can then scroll down to read further if he wants.

Don’t Incorporate Videos

Although it may seem like an attractive option to include videos in your email, try to resist the temptation. There is a lot that can go wrong, and most likely, the recipient won’t even get to watch your video in the end because of all the different devices compatible with different formats. You can link to the video page with a screenshot if you want, but incorporating the real thing in the body of the email would be too risky.

Don’t Use Background Images

Although using graphics alongside your text is a good idea, using background photos for your text is definitely a bad one. Background images can end up looking messy and distort the way your text is displayed, so avoid them at all costs.

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