As a new small business owner, you’ve just finished setting up your business’s Facebook page — your professional logo is set as your profile picture, you’ve uploaded a beautiful image to the cover photo position, your business information is complete and your page’s “About” section gives visitors a clear idea of what your business is and does — now what? How do you grow your page and attract fans? A big part of that is creating engaging, interesting and consistent content. Let’s take a look at how to get started.
Start with a Plan
You’ll want to develop a basic plan or calendar for your posts. Depending on your business and how you like to work, this could be mean you jot down the general idea for each day’s post or write the post out in full and schedule it in advance. Posts should be planned out at least a week advance — doing so will keep you organized and help keep messaging focused. And while it may seem like a lot of work upfront, it will save you time in the long run, make posting feel less like a daily chore and help you create more high-quality and engaging content.
You should generally plan for 1-2 posts a day. Any more and your customers may get sick of you; any less and you might fall off their radar.
Create Buzz Through Great Content
What should you be posting to engage your audience and attract more fans? The first thing to remember is that the topic of your posts should be relevant to your business. This doesn’t mean you can’t post about current events, but you should put your business’s own spin on the topic.
Specific types of posts could include business updates, interesting industry news, short product spotlights, promotions, exclusive offers or giveaways, to list just a few. Photos tend to perform well, so include those when possible. Above all, try to use a conversational tone and post things you think your customers might truly enjoy or benefit from seeing in their newsfeed and will “like” and share with friends.
If your business has a Facebook page, which types of content and posts have you noticed perform the best?