The world of blogging has shifted dramatically in the past decade. Originally, blogging was just online journaling; one of the first blogging websites to sweep the world was LiveJournal, a blogging site where you could write something and everyone on your friends list could read it. Basically, it was social media before Facebook. Since then, blogging has turned in to not only something that showcases the journey of a single person, but an entire culture of people who share helpful information with others. Along with all of this helpful information came sponsored posts, ads, and product reviews, and people started making money from their couches. However, the vast majority of these blogs don’t have a blog logo design, which is perplexing for many-a-reason.
Other than the obvious fact that logos represent your brand, here are just a couple of reasons why even small bloggers should get themselves a blog logo design.
Why Yes, You are a Business
If your blog is making money, then you are a business, and businesses should direct their “feel”, or marketing. Why? If you don’t, someone else will decide on that information for you. Gone are the days where your brand, big or small, can remain faceless. So make sure you brand yourself first so that no one takes the reins for you.
For example, one of our clients runs a successful recipe blog by the name of Fox Valley Foodie. When he decided to monetize the blog, he came to us to help with his blog logo design. He knew what he wanted – a fedora, something funny, and his glasses – and he wanted to get that across in his new business logo, just like any business would.
This is because he wanted people to have a certain feeling when they came to his site. He knew what he had in mind, and he put together a plan to reach that goal.
Your Blog Logo Design vs. Walking into a Store
Visiting a blog is much like choosing a store to walk into. Maybe a sale (or a particular post) gets a customer’s initial attention. That’s good! It means you’ve created something that someone likes, or finds desirable.
Let’s look at an example. You’re walking into a store for the first time because you got a flyer in the mail about .10/pound chicken thighs. You know this is a great deal, and your wife really love cooking with dark meat, so you make room in the freezer and visit. You walk in, and because it’s somewhere new, your surroundings make a new impression. What do you see? What do you hear?
Imagine this place is kind of run down, and you aren’t sure why all the signs are hand-written. You don’t see any signage of any sort that even tells you where to go, and you don’t see anyone helpful as you walk the aisles. It looks clean enough though, and you can’t resist .10/pound, so you quickly collect your prize, check out, and go. Maybe you aren’t actively upset. Maybe the chicken thighs were worth that one trip.
But you aren’t inclined to go back, really. You didn’t love the atmosphere and you didn’t know where to go and even though the chicken was worth the trip, it isn’t worth the next.
When people stumble onto your blog – or your store – the first thing they get to look at is your blog logo design. Period. They’re going to see the top of the page, and they’re going to see who you are announcing you are. Are you a whimsical recipe lady, or are you a classy connoisseur of food and all things delicious? Your logo will tell them that, and a well-designed website, an easy menu, and simply categorizations will guide them the rest of the way.
A Blog Logo Design Will, In Fact, Make A Difference
It can be easy to dismiss your logo design when you know you offer something amazing to your customers, but that, simply put, is not the case. In a society that consumes media very quickly and several times a day, something like a logo is what is going to stick in their heads – and in a world with a thousand mom blogs that all have delicious recipes, or go on a million different adventures, you need to be the one that looks and feels different.