Logoworks by HP: To blog or not to blog, the business question

Chris Baggott, CEO and co-founder of Compendium Blogware

Chris BaggottChris Baggott is the CEO and co-founder of Compendium Blogware, a company that provides tools that help organizations to easily create, manage and search-optimize multiple blogs. Prior to the founding of Compendium Blogware, he was the co-founder and CMO of ExactTarget, a leading on-demand email marketing company, where he led the growth of the company to over 5,000 customers in less than five years.

A leader in database marketing for more than 20 years, Chris was recognized by BtoB Magazine as a "Who's Who in B-To-B" and his blog was voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes. A marketing futurist and voice for email best practices, Chris has been quoted in such publications as Forbes, Inc., AdWeek, 1to1, CRM, Direct, DM News, Dow Jones Online Retail Report and Marketing Sherpa.

Chris makes more than 50 appearances a year, speaking on best practices in database and email marketing at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, American Advertising Federation, American Marketing Association, Business Marketing Association, Dreamforce, eMarketing Association and the National Center for Database Marketing.



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